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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear


ISBN 13: 9780256122404

Format: Hardcover (640 pages)
Publisher: Irwin Professional Publishing
Published: 01 Apr 1994

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